Will it scale gracefully? Meaning, will it still be readable and recognizable even when made smaller. and still maintain its effectiveness? When considering your design keep in mind where and how it will be used when making your decision. Can this particular design be on your website, print materials, social media profiles, merchandise, etc. So, your logo should be used EVERYWHERE, in all of your visual communications. One of the most important things to consider is, can the logo design you are choosing be used in every aspect of your branding? The consistent use of your logo and branding builds brand awareness and establishes brand recognition. Your logo design will be with you and be consistently used in every aspect of your business, so of course you should love it!ĥ | Can it be incorporated into ALL aspects of my brand? Yes, the effectiveness of your logo is extremely imperative to your business or brand’s success, but being happy with your choice is important too. Does the design meet, or better yet exceed your expectations? Does it fit the style of your brand or business? Are you completely happy with the design? Being happy with your logo design, is just as important as how it represents your brand.

Make sure the particular design that you are considering is what you envisioned for your business or brand. Are they spelled and displayed correctly? This may be simple, but is everything correct? Your brand name, tagline, all elements displayed in your logo design. Also, does the theme and style of the design effectively convey to your audience what you are actually selling or offering? Does the design embody your brand’s mission and values? And does it communicate the message you intended? The group of people that you intend on selling your products or services to should be attracted to your design. The style and color palette used in your design should cater and appeal to your target audience.

Does the logo design serve the purpose that you intended? If so, it is the correct choice.Ģ | Does this effectively represent my brand? Your logo should be a unique, original design, it should stand out from your competitors, be clear and easy to understand. When deciding on your logo, make sure the design you choose meets your needs. In this blog post, I will be discussing some questions you may want to ask yourself when choosing your final logo design. When working with a designer and choosing the final logo design that will be the face of and key identifier of your brand, you want to ensure you are making the best choice for your business. Your logo design should effectively represent your brand or business.

How to design a logo yourself